Skip to content

Legit Coffee

The quest for enlightenment through coffee.


Starbucks just announced today their first light roast coffee. It was a smart move to mark the light roast as a developing trend, as I feel the clientele at Starbucks tend to be those who fit into the ritualistic category of coffee drinkers- people who drink coffee as it is something they do. How will this new/trendy roast compete against their previous selling point of “bold” coffee?


Tags: , , , , ,

%d bloggers like this: