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Legit Coffee

The quest for enlightenment through coffee.

mattb

Starbucks just announced today their first light roast coffee. It was a smart move to mark the light roast as a developing trend, as I feel the clientele at Starbucks tend to be those who fit into the ritualistic category of coffee drinkers- people who drink coffee as it is something they do. How will this new/trendy roast compete against their previous selling point of “bold” coffee?

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